All you need to know about Nairaland Targeted Ads

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As you all know, Nairaland is a top Nigerian trafic site, and it is high time it serves as an alternative to google for advertisement in NIgeria. Most times, ads are been rejected on Nairaland because of some obvious reasons, dont worry, you will get to know that now. Below are the possible questions you may ask about Nairaland Sponsored Ads.

How do they charge? Per click? Per impression? Per hour?
They charge for approximate value delivered. This is highly correlated with traffic on the short run. So when there's less traffic, you pay less, and when you're charged more, it will most likely be due to an increase in traffic. However, on the long run, that's not the only factor they consider. They have developed a robust pricing algorithm to make sure that you will always get what you pay for.

What kind of ads would they not accept on Nairaland?
They will reject ads that we consider to be ethically or morally questionable in one way or the other. They reject ads for HYIPs and most MLMs because they are fundamentally unsustainable. They reject ads for health remedies that make claims that have not been verified by NAFDAC because we know that they don't work as advertised. They reject online betting and forex trading ads not for moral reasons per se but because they know that most people who patronize these business expect to make money, but the vast majority of them will lose money. They also reject some mailing list building ads because they don't want Nairaland members to be spammed. Sexual ads will only be accepted of placed in the sexuality section.


Can we submit animated ads?
No. This is because they are distracting. If your ads are attractive and well targeted, people will notice them without any animations.

I placed my ad on a section of Nairaland but the placement has been 'pending;'for a very long time. Why?
There are six advertising slots in every section of Nairaland. This means that only six advertisers can place their ads on any section of Nairaland at the same time. Once the six slots are full, any attempt to place ads on the same section by other advertisers will result in a pending placement. However, once a slot is vacated by an advertiser for one of 2 reasons - manual removal or running out of ad credit - the slot will be handed over to the advertiser with the earliest pending placement. That is, "1st come, 1st served!"

How long will I have to wait for an ad slot to be vacated so my placements can be activated?
It's impossible to say when an ad slot will be vacated since it depends entirely on what current advertisers choose to do. However, they have observed that some advertisers like to pause their ads at night, while others like to do so during the weekends, especially on Sundays.

What can I do while I'm waiting for my desired ad slot to be vacated by its current occupants?
While you're waiting for your ad placement to become active, you should consider:

(1) Placing your ad on very similar sections that have free slots and don't have a price premium, especially those that are being discounted.

(2) Creating new ads to target sections that are less similar. Please resist the temptation to remove and then resubmit pending placements. If you do that, you will be placed at the very end of the queue.

Why is this issue more pronounced in the section where I want to place my ads, and what are you doing about it?
They have just launched a smart algorithm that will gradually balance the demand for and supply of ad slots in the various sections of the forum.

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